Gastronomy and Grapes Development

Bajadock:  “Work to create synergies” sounds like one of those 1980s MBA talking points.  “Strategies” were also presented.  Wowzers, this is GRANDE!  /sarc
El Mexicano
ENSENADA.- order to shore up the cuisine, wine tourism and wine industry, the State Governor, Francisco Kiko Vega de Lamadrid, the Ministry of Tourism, Claudia Ruiz Massieu and the Secretary of Agriculture, Livestock, Rural Development , Fisheries and Food (SAGARPA), Enrique Martinez and Martinez led the first worktable Gastronomic National Policy and Wine, in which different strategies were presented and the strengths, challenges and opportunities in the sector in Baja California met and other states of the country.“We are in the best situation precisely to act together the three levels of government and the private sector, to establish strategies for the development, promotion and momentum to the entire value chain involved in gastronomy and viticulture, achieving consolidation and economic and tourist development of the country, “said the state governor.

In this context, to Federal, State and business of winemaking in six states of Mexico, several important for the strengthening of the wine region as a tourist destination issues were addressed.

In this regard, the President said that in Ensenada will have a civil airport, which after the revisions made by the Secretariat of Communications and Transportation at various points was determined as the location area Ojos Negros, which are recorded significant progress to crystallize this vital project to Ensenada as a tourist destination.

For its part, the Federal Secretary of Tourism, Claudia Ruiz Massieu, said the information disclosed in this meeting will coordinate efforts and make reality-based strategies and challenges of the sector, seeking topics such as the tax structure, financing, building consumption, modernization and technology, so he stressed that the Federal Government has a vision of regional development, as in the case of Baja California has worked with the State Government, and as an example cited the actions to consolidate Ensenada not only as a cruise port of call, but those attributes that represent an attractive tourism, such as the Wine Route.

He announced that this year will be invested 4 million pesos for tourist signage in the wine route as well as resources for the Caracol Museum and the improvement of La Bufadora also requested FONATUR update the master of Baja California plan, which provides an upper vision to 30 years.

On the other hand, the Governor did mention that the food and the wine route, are one of the main lines of promotion of Baja California, it is estimated that at least 10% of visitors to our state do so primarily to meet and enjoy the cuisine, which in 2014 was named heritage and material culture of the state, based on the name of Mexican cuisine as an intangible cultural heritage of humanity by UNESCO, while on the other side the wine route has received national recognition in recent years as a tourist route of Mexico.

The State Executive said through SECTURE, and efforts were spearheaded efforts to position the cuisine of the region as one of the largest in the world, achieving a publication of 231 articles and reports in specialized publications nationally and in the United States as well as the publication of 330 thousand positive notes on Baja California in the national and international press, all with an estimated value of nearly 13 million pesos.

He further stressed that in 2015 has coordinated the presence of 37 journalists and tour operators from other states of Mexico and other countries, while also invested a budget of nearly 1 million pesos for the participation of events and food fairs to promote regional cuisine.

The State Governor said the food tourism leaves a significant economic benefit in Baja California, contributed by national and international visitors; also noteworthy that 90% of Mexico’s wine is produced in Baja California, wines that have more than 100 medals at international level.

At the national level it was reported that food industry generates one million 350 thousand direct jobs, accounting for 1.05 of GDP and 15 of the Tourism GDP in Mexico while the value of this industry in the country is 190 billion pesos.

For his part, head of SAGARPA, Enrique Martinez y Martinez, said work together to create synergies and to detonate the important activities as are tourism and the food of our country, sectors that make the Mexican economy grow.

The event was attended by businessmen of winemaking of Baja California, Guanajuato, Aguascalientes, Coahuila, Mexico City and Chihuahua. Also Francisco González, Director General of PROMÉXICO; Enrique Jacob Rocha, President, National Institute of Entrepreneurship; Rodolfo Lopez Negrete, Director General Tourism Board of Mexico; Hector Martin Barraza Gómez, Director General of the National Fund for Tourism Development (FONATUR).

By the state cabinet they accompanied the president, Oscar Escobedo Carignan, State Tourism Secretary;Manuel Valladolid Seamanduras, Secretary of Agricultural Development; Bonfante Olache Carlo, Secretary of Economic Development of the State; Rydalch and Matias Arjona, Secretary of State Fisheries and Aquaculture.


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